Target Market

34cfd565025d5736dba3c65d920b944b.jpg

In a perfect world, restaurant operators would discover a hot market and then build a restaurant concept to serve that market. The reality is that most restaurants are started because the owner of that restaurant knows how to do something very well (e.g. cook, serve, manage the front-of-house, manage the kitchen, etc.). Occasionally, through trial and error, that restaurant discovers it does indeed serve a hot market. Unfortunately, far too often, businesses simply get by without any real focus on a market.

  • What we’d like to do in this exercise:

  • Discover what market you really serve

  • Determine if this market is viable

  • Find more of this market or narrow or change your market focus

Download the lesson and worksheet below